Who We Are
Sander Flaum
Founder and Principal
After a distinguished and award-winning career as a chief executive in both pharmaceutical manufacturing and advertising, Sander changed direction and quickly established a reputation as a highly effective healthcare sales and marketing consultant. His approach is to supplement the traditional advertising agency role by embracing disruptive forces within the industry in order to provide innovative and often surprising solutions across a range of problems.
Learn more about Sander and his team and how their expertise can navigate your brand to success.
Of course brand loyalty makes your brand indispensable... but it is not an automatic outcome of your marketing plan
There is no standard formula for achieving brand loyalty. Every situation depends on unique customer needs. We are always in pursuit of untapped opportunities to build loyalty by understanding the clinical, financial, personal and emotional drivers behind it. Our founder, Sander Flaum, has practiced this principle throughout his exceptional career as a marketer, advertising expert and consultant.
What We Do
When is brand loyalty most critical?
Earning and retaining brand loyalty begins before launch and continues through your product’s life — even after patent expiration.
New brands
Granted, early drug development is all about the science. But at Flaum Navigators, we believe it’s never too early to start thinking about brand loyalty. Every aspect of our approach to market preparation focuses on identifying how to make the strongest connection to each customer segment…from disease education to data dissemination.
Established brands
Brand loyalty is not static. It can be easily threatened or strategically propelled, and fast-paced digital communications play a key role in both directions. Whether it’s addressing changes in the market landscape or leveraging new competitive advantages, Flaum Navigators helps clients hone in on new opportunities to continuously strengthen the bonds that drive preferential prescribing.
Declining brands
When a mature brand’s sales or share begin to slip, Flaum Navigators goes into “reinvigoration mode.” We deliver a comprehensive plan of action for rebooting brands while integrating the power of existing loyalists in innovative ways.
Strategic Services
We serve as an extension of your brand team to deliver deep expertise that drives brand loyalty across the product life cycle.
Brand Challenge Immersion
Create immersion exercises focusing on issues impacting consumer attitudes toward your and competing brands.
Brand Team Development
Our leadership and team-building workshops not only build stronger teams, but the members also become fierce protectors of their brand’s identity.
Let's talk
Contact us today to learn how Sander and his team can put your brand on the path to success.