Originally Published : Pharmalive One of the most productive insights in U.S. Healthcare was recognizing during the height of the AIDS crisis that the FDA approval process had become part…
Category: Consulting
How Can We Engage Patients and Physicians in the “Next Big Thing?”
Looking past COVID, the medical world is in turmoil. It’s hard enough for us in manufacturing and marketing to keep up with innovative technologies. Patients and caregivers have it especially…
Let’s fix our broken drug supply chain
Originally Published : MedAdNews Magazine You can’t turn on a news show (regardless of your political tribe) without hearing about America’s supply chain blues. It’s the Grinch that’s stealing Christmas.…
5 Non-Intuitive Ways To Grow Your Marketing Career
Originally Published : Authority Magazine Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can…
Who Authorized Prior-Auth Anyhow?
Covid-19 was and continues to be a nightmare. Not so much for healthcare insurers and payers, though. Humana, CVS Health, Anthem, and other players are raking in huge profits that…
Back to the Office? Not So Fast!
As COVID restrictions roll back, business leaders are peeking out of their foxholes, wondering if it’s safe to bring the troops back to headquarters. It’s a fair question — to…