In his healthcare marketing career, Rich has transitioned from leading creative teams to driving strategic thinking for brand launches across diverse therapeutic categories. This comprehensive background has led him to one conclusion: developing strategy is the most creative thing you can do and developing creative the most strategic one. His expertise spans most major therapeutic categories and includes a broad range of brands from Rx leaders such as Humira®, Enbrel®, Allegra® (Rx and OTC switch), Gilenya® to leading OTC household names such as Listerine®, Coppertone®, Crest®, Oral B® and Zantac®. His corporate branding experience includes campaigns for Amgen,LungRx division of United Therapeutics, Gtx. Specific women’s healthcare brand experience includes Hormonal therapies: (Premarin®family of brands,launchof Duavee® Pfizer®); OCs: (Demulen® family); Breast Cancer: (Arimidex®).